BAGS TO BUTTERLIES |
BAGS TO BUTTERLIES |
BAGS TO BUTTERFLIES
Overview
Bags to Butterflies is a Detroit-based fashion company that empowers women returning from incarceration by houseing them and helping them learn to create purses. In which, the women make 80% of the profits, the other 20% goes to business costs.
They approached Momentum seeking support for a spring campaign, website design, and a refresh of their brand identity assets.
Concept
This concept centers on the idea of the butterfly, a symbol of transformation.
Exploring a bold, nature-inspired aesthetic built around the butterfly motif. Bright color fields, organic elements, and sculptural posing create a visual environment that feels vivid and modern.
EXECUTION
Momentum created this entire shoot in-house with the Momentum Studio team of models, makeup artists, stylists, and creative directors.
