BAGS TO BUTTERFLIES

Overview

Momentum partnered with Bags to Butterflies, a Detroit-based fashion company transforming lives through design. The company provides housing and skills training for women returning from incarceration; teaching them the craft of purse-making.

The revolutionary model they created is based on opportunity instead of charity. The women earn most of the profits from every piece they create, building financial stability and independance. Each purse represents quality craftsmanship and a woman’s transformation in life and her journey forward.

They approached Momentum seeking support for a spring campaign, website design, and a refresh of their brand identity assets.

“Our organization, Bags to Butterflies, had the pleasure of partnering with Momentum to design our website.

They led the creative direction; curating models, capturing all site photography, and overseeing the full design and development process. The final product exceeded our expectations, met every specification, and was delivered on time and within budget. I highly recommend Zora; her work and professionalism are truly top‑tier.”

-Michelle, Founder of Bags to Butterflies

Concept

The spring campaign concept centers on the idea of the butterfly, a symbol of transformation, as spring is traditionally viewed as the season of renewal and transformation.

Exploring a bold, nature-inspired aesthetic built around the butterfly motif. Bright color fields, organic elements, and sculptural posing create a visual environment that feels vivid and modern.