#notforsale
#notforsale
Overview
This conceptual campaign explores how Airbnb can shift public perception by highlighting the stories and emotional value behind every stay. Not For Sale reframes the Airbnb experience as something shaped by people, culture, and connection, rather than transactions or listings. This is a mock campaign that explores a digital-first campaign framework that supports host recruitment through emotional storytelling and integrated creative across platforms.
Airbnb | Not For Sale Concept Campaign
Concept
This concept centers on the idea that a home holds memories that cannot be sold. “Not For Sale” reframes hosting as a way to preserve personal history, support financial goals, and stay rooted in what matters.
It encourages listers to keep their family homes with a new option that helps Airbnb’s business model and the lister’s finances, memories, and peace of mind. It’s a win-win.
Campaign Launch Video: Script and Storyboard
FROM PHYSICAL TO DIGITAL
The campaign begins as a digital initiative and expands into out-of-home placements and social media storytelling.
including:
TAn Airbnb campaign landing page, social media (posts, stories, and polls, an Airbnb memory book, and a fake yard sale with a campaign sticker.
